As an entrepreneur, it’s important to find new and creative ways to elevate your business. I’m sure for many public speaking business owners, 2020 alone has forced you to pivot and figure out creative ways to continue their business. While the pandemic provided a good excuse to reevaluate many public speaking businesses, this is a practice that should occur often. No matter what kind of business you run, you should be assessing your strategy and goals and adjusting your approach as needed. This article will show you how to elevate your public speaking business, whether you’re in a pandemic or not.

1. Reevaluate Your Message

When was the last time you analyzed your messaging and corresponding speech materials? Do you evaluate how your audience reacts to what you’re saying? Every now and then, you want to determine areas for improvement in your messaging. Your core talking points will likely always stay the same but that doesn’t mean you can’t tweak parts of your speech or visuals. Take this time to do some research, play back your speeches and ask for help if need be.

2. Explore Other Mediums to Delivery Your Message

While you may believe that speaking in person is the most impactful way to communicate with your audience, it doesn’t have to be. As a public speaking business owner, it’s imperative to explore multiple forms of media to connect with your audience. Mediums such as ebooks, blogs, social media, and webinars are just some of the ways you can deliver your message without speaking in person. As we ease out of the pandemic, public speakers will start to speak to large groups again but by exploring other media, you can now pair them with your in-person engagements.  

3. Develop Your Business Acumen

As a public speaker, you may be more concerned with developing your actual speaking skills but if you want to turn your skills into a business, it’s also important to build your entrepreneurial skills as well. If you’re looking to turn this into a legitimate business, you should think about creating a business entity such as an LLC. If it’s feasible, take some courses or hire a consultant that can help you build your business. For those looking to get started, there are also multiple free or inexpensive resources. Websites such as Udemy and Skillshare allow users to develop their business skills for an affordable price.

Building and improving your public speaking business isn’t easy but it is possible with the right number of resources and know how. Exploring various avenues of public speaking and entrepreneurship will not only help you cultivate your skills but will eventually help you to improve your public speaking business.