Winning Over Meeting Planners: 5 Ingenious Questions to Showcase Your Expertise

by | Jan 24, 2024

As a speaker, establishing trust with meeting planners is essential for landing speaking engagements and expanding your career. One effective way to build trust is by asking creative and thought-provoking questions that showcase your expertise.

Here we will explore five strategic questions you can email to meeting planners that will help you stand out and improve your odds of getting hired.

How can I tailor my presentation to meet the unique needs of your audience?
This question demonstrates your willingness to personalize your content and make it relevant to the audience. Meeting planners appreciate speakers who are flexible and able to adapt their presentations to the specific needs of their attendees. By offering to customize your presentation, you show that you understand the importance of delivering content that resonates with the audience.

What is the most significant challenge your audience is facing, and how can my expertise help address it?
By asking this question, you are not only expressing your interest in understanding the audience’s pain points but also showcasing your expertise as a solution provider. This question positions you as a strategic partner, and meeting planners will be more likely to trust your ability to deliver valuable insights and actionable takeaways.

Can you share any past experiences or feedback from speakers that have particularly resonated with your audience?
This question helps you gather valuable information about what has worked well in the past and what hasn’t. By understanding the preferences of the meeting planner and their audience, you can better craft a presentation that will leave a lasting impression. Additionally, it shows that you value their input and are committed to meeting their expectations.

Are there any specific topics, themes, or industry trends that you would like me to address in my presentation?
By asking this question, you demonstrate your ability to stay current with the latest trends and issues affecting the industry. Meeting planners will appreciate that you are knowledgeable and can provide timely and relevant content. This question also highlights your commitment to delivering a presentation that is well-aligned with the event’s overall theme and objectives.

How can I support the event’s promotion and help increase attendance?
If your event open to the public, meeting planners are always looking for ways to boost attendance and create buzz around their events. By offering to assist with promotional efforts, you show that you are not only a knowledgeable speaker but also a valuable partner who is invested in the event’s success. Whether it’s sharing the event on social media, or writing a guest blog post, or providing a video teaser of your presentation, your efforts will help build credibility and trust with the meeting planner.

Ready To Practice These Questions?
Keep in mind, asking creative and thought-provoking questions that showcase your expertise can significantly improve your chances of getting hired as a speaker. Remember to tailor your presentation, address the audience’s challenges, learn from past experiences, stay current with industry trends, and offer your support in promoting the event. By doing so, you will build trust with meeting planners and elevate your speaking career.

Black Speakers Network aims to put more Black professional speakers on more stages (in person or virtual) than any other organization. If you are seeking additional training, resources, and access to speaking opportunities, be sure to upgrade to BSN Premium Membership.

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